Smart Squarespace Website Design
& Branding Strategies
For Authentic Service Providers & Growing Brands
Crafted for Connection
Built for Conversion
Is Your Website Helping You Grow, or Holding You Back?
Are you frustrated with a dated website, that’s lacking in functionality and not converting? Chances are you’re missing out on opportunities you deserve.
You’re not alone - it’s not uncommon for business owners to experience this. It’s not a reflection of the value of your offering.
You deserve a site that works as hard as you do - showcasing your expertise and helping you stand out.
Do You Need a Strategic Website & Branding that Converts?
I specialise in creating cost-effective websites and brand strategies that look great & convert. With a strong understanding of web design best practices, I help you navigate the digital landscape and make confident choices that suit your business and budget.
I understand the challenges of standing out in a competitive market. As a seasoned digital marketer, I’ve helped many clients bring their vision to life and I know how to craft solutions that match your unique business needs.
Wake up to dream client inquires and steady sales.
Less hustle and no more guessing.
If you’re looking for strategic web design and branding, that turns your site into your strongest sales asset, book a call today.
Hi. I’m Emily, the Founder of Blue Fern
I’m passionate about business owners feeling in control of their marketing goals and helping them identify actionable steps that fall within a realistic budget.
I blend creative, sleek and contemporary web design, with sharp copy and marketing-focused functionality. I ensure everything authentically aligns with your branding for a cohesive result.
#Myth
Effective marketing strategies need to be complex.
#Fact
Customers are drawn to clarity and avoid confusion.
Even the smallest adjustments to your website or marketing can make a noticeable difference. I will ask the right questions to help us idenitfy the best steps forward. Contact me for an informal chat.
Recent Projects
Web Design & Branding Project for a Management Consultant
Project Overview
The initial goal of this project was to develop a professional, clean and user-friendly Squarespace website that reflects the expertise and professionalism of the client. Establishing a cohesive brand identity that resonates with business leaders and decision-makers was key to the project.
More recently, I have been working with the client 12 months on from the inital launch, to refresh and enhance their site content.
Web Design & Brand Messaging Project for a Wellness brand
Project Overview
This project involved creating a professional and visually appealing Squarespace website, tailored for a new wellness brand. The focus was on delivering clear and engaging copywriting and establishing a cohesive brand identity.
The objective was to enhance online presence, ensuring the website was user-friendly, mobile responsive and aligned with the client's brand values.
Web Design & Brand Project for a Psychological Therapy business.
Project Overview
The project involved the design and development of a bespoke Squarespace website tailored that aligned it’s content and strategy to the broad range of site visitors.
The scope included creating an intuitive user interface, custom branding elements and compelling copywriting. The website is optimised for both desktop and mobile devices to ensure a seamless user experience.
Client Feedback
“Before the project started, I felt overwhelmed with running my website and marketing - I didn’t know how to move forward.
Emily quickly identified a plan to create a website that would support my business, and one that works! I have been delighted with the service provided, thank you.”
“I needed to grow my sales and branch out of social media selling. Emily turned my many creative ideas into a beautiful E-commerce website that has transformed my business.
From clever design features, colours, font suggestions, to well written copy, Emily really is the whole package.”
“Emily was professional, efficient and concise. She understood immediately the kind of look I wanted for my website.
Additional edits were done incredibly promptly and guidance throughout the process was impeccable. I cannot recommend Emily highly enough.”
Free Resources
5 Biggest Web Design Mistakes + Fixes!
Avoid the pitfalls of the most common mistakes found on websites. Boost your conversions with this PDF which includes a simple explanation on how to troubleshoot your site.
Effortless Font Guide
For Elevated Branding!
If you’re not sure where to start with fonts for your brand, this PDF is for you. Concise & to the point, it will talk you through font fundamentals.
You’re in the right place if…
You feel like you’re wasting time & money on marketing efforts that don’t work.
You’re going round in circles with the same strategy, but not moving forward
You’re unsure of what you should prioritise & what you can afford.
You’ve got great products or services, but not feeling the reward you deserve.
Recent Blog Posts
Why Every Small Business Needs a Professional, Optimised Website
Why Copywriting is Key & How it Can Grow Your Small Business
Why Branding is Essential For your Small Business
Working with Blue Fern is simple.
Step One
Book a discovery call - zoom or face to face - to discuss your requirements in detail.
Step Two
Receive a custom proposal outlining project scope, costs & timings.
Step Three
Agree & proceed with your project. Pay desposit to secure your start date.
Marketing MOT
For Small Brands who want to level up their Marketing in-house.
Marketing can feel overwhelming for brands and business owners, even when they have a good product or service.
This scenario is amplified when budgets are tight. The goal of our Marketing MOT is to help you maximise what you’re already doing, or show you smart ways to improvise, without breaking the bank.
No fluff, no jargon - just simple, effective strategies you can start using right away.
