Smart Squarespace Website Design
& Branding

FOR AUTHENTIC SERVICE PROVIDERS & GROWING BRANDS

CRAFTED FOR CONNECTION
BUILT FOR CONVERSION
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What Does Blue Fern Offer
& Why is it Different?

You didn't start your business to spend hours wrestling with website updates, decoding tech jargon or wondering how to launch a site from scratch.

You need a website that works as hard as you do - one that clearly communicates what you offer and turns visitors into paying customers, without the confusion or constant maintenance.

At Blue Fern, I create cost-effective websites and brand designs that look stunning and convert. I combine web design best practices with proven marketing strategies, so you can make confident decisions that grow your business.

I understand how overwhelming it is to stand out in a competitive market. That's why I guide you through every step - from clarifying your message to launching a website that actually works for you.

A smartphone displays the website for NIDD Valley Consulting, which offers consulting, coaching, and mentoring services for small- to medium-sized business leaders and teams. The phone is placed on a light-colored surface next to a blue origami crane on a small circular platform.
A digital display showing information about Carlton Neurodevelopmental Services, including a photo of the clinic's interior and exterior, on a beige background.

Wake up to dream client inquires and steady sales.
Less hustle and no more guessing.
If you’re looking for strategic web design and branding, that turns your site into your strongest sales asset, book a call today.

Book a call
A woman with shoulder-length reddish-brown hair, wearing glasses and a white lace top, leaning against a red brick wall outdoors.

Hi. I’m Emily
Founder of Blue Fern

I’m passionate about business owners feeling in control of their marketing goals and helping them identify actionable steps that fall within a realistic budget.

I blend creative, sleek and contemporary web design, with sharp copy and marketing-focused functionality. I ensure everything authentically aligns with your branding for a cohesive result.

#Myth
Effective marketing strategies need to be complex.
#Fact
Customers are drawn to clarity and avoid confusion.

Even the smallest adjustments to your website or marketing can make a noticeable difference. I will ask the right questions to help us idenitfy the best steps forward. Contact me for an informal chat.

View Portfolio

What if your website didn’t feel so overwhelming? What if it was effortlessly designed to showcase your business perfectly?

What if you woke up to client inquires and steady sales? Less hustle and no more guessing..

A website that’s fully optimised, functional and drives sales is more achievable than you might think.

Your Website Should Win Clients, Not Give You Headaches.

Start your project

Working with Blue Fern is Simple

Step One
Book a discovery call - zoom or face to face - to discuss your requirements in detail.

Step Two
Receive a custom proposal outlining project scope, costs & timings.

Step Three
Agree & proceed with your project. Pay desposit to secure your start date.

Book a call

Client Feedback

“Before the project started, I felt overwhelmed with running my website and marketing - I didn’t know how to move forward.

Emily quickly identified a plan to create a website that would support my business, and one that works! I have been delighted with the service provided, thank you.”

Five star review image

“I needed to grow my sales and branch out of social media selling. Emily turned my many creative ideas into a beautiful E-commerce website that has transformed my business.

From clever design features, colours, font suggestions, to well written copy, Emily really is the whole package.”

Five star review image

“Emily was professional, efficient and concise. She understood immediately the kind of look I wanted for my website.

Additional edits were done incredibly promptly and guidance throughout the process was impeccable. I cannot recommend Emily highly enough.”

Five star review image

Free Resources

5 Biggest Web Design Mistakes + Fixes!

Avoid the pitfalls of the most common mistakes found on websites. Boost your conversions with this PDF which includes a simple explanation on how to troubleshoot your site.

A minimalist, bright room with white walls, a round wooden table with a teapot and book, a wooden chair, tall green plants, a white fluffy rug, and a silver arc floor lamp.
GET THE PDF

Effortless Font Guide
For Elevated Branding!

If you’re not sure where to start with fonts for your brand, this PDF is for you. Concise & to the point, it will talk you through font fundamentals.

Modern office space with large window, green plant, white chairs, and a desk with a laptop and notebooks.
GET THE PDF
Three colleagues reviewing documents around a computer monitor in a modern office with large windows.

You’re in the right place if…

  • You feel like you’re wasting time & money on marketing efforts that don’t work.

  • You’re going round in circles with the same strategy, but not moving forward

  • You’re unsure of what you should prioritise & what you can afford.

  • You’ve got great products or services, but not feeling the reward you deserve.

book a call