The Website.
The Words.
The Strategy.
All in one place.

I'm Emily, a Squarespace web designer based in Surrey. I work with service-based businesses who want more than a good-looking site.

I bring together brand strategy, copywriting and design into a single, seamless project.

No handing you a beautiful site and wishing you luck with the words or strategy. Just a fully optimised website that's clear, considered, and built to bring in the right clients.

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BASED IN FARNHAM, SURREY
WORKING WITH AMBITIOUS BRANDS & SERVICE PROVIDERS ACROSS THE UK & EUROPE

Client Feedback

“Emily was professional, efficient and concise. She understood immediately the kind of look I wanted for my website.

Additional edits were done incredibly promptly and guidance throughout the process was impeccable. I cannot recommend Emily highly enough.”

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Your website should be your strongest sales asset. For most service businesses, it isn't.

The design looks fine. But the words are vague, the structure is unclear, and visitors leave without making contact. Not because your offer isn't good enough — because the site isn't doing justice to it.

That's the gap I close. Strategy, copy and design working together from day one, so every part of your site is pulling in the same direction.

Websites Should Win Clients With Ease…

Three Web Design Packages. One clear process.

All Built on Squarespace, Mobile-Responsive, and Easy to Manage After Launch.

Choose Your Package. Let’s Start Your Project.

SEED SITE
From £995

For businesses that need a professional presence without the complexity. One beautifully designed page that looks the part and gives you a solid foundation to grow from.

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MOST POPULAR

SMART SITE
From £1995

For established service businesses that have outgrown their current site.
A bespoke multi-page design built to attract the right clients and convert them with confidence.

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SIGNATURE SITE
From £4,500

For businesses that want the whole picture. Strategy, copywriting and bespoke design — fully handled, nothing left to chance.

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A woman with shoulder-length reddish-brown hair, wearing glasses and a white lace top, leaning against a red brick wall outdoors.
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Hi. I’m Emily
Founder of Blue Fern

I founded Blue Fern Consult because I kept seeing the same problem: service business owners with brilliant offers and websites that didn't come close to reflecting them.

I've been deliberate about building skills across web design, brand strategy and copywriting, so I can see the whole picture, not just one facet of it. When I work with you, your site gets the strategy, the words and the design working together.

I'm based in Farnham, Surrey and work with clients across the UK. I take on a small number of projects at a time so every client gets my full attention.

When I work with you, your site gets the strategy, the words and the design working together. Most designers offer one. I offer all three.

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Working with Blue Fern is Simple

Four steps from first conversation to launch. No unnecessary back-and-forth, no disappearing into a design black hole.

Discovery Call

A free conversation about your business, your goals, and the right package for you. We can meet via Zoom or face to face.

Proposal & Deposit

You'll receive a clear proposal covering scope, timeline and investment. A 50% deposit secures your place in the diary.

Design & Build

I build your site, starting with a homepage concept for your approval. You're involved at key stages that are mutally agreed.

Launch & Handover

We go live together and I'll walk you through managing your site, so you're fully in control from day one. Ongoing support available also.

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Free Resources

5 Biggest Web Design Mistakes + Fixes!

Avoid the pitfalls of the most common mistakes found on websites. Boost your conversions with this PDF which includes a simple explanation on how to troubleshoot your site.

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Effortless Font Guide
For Elevated Branding!

If you’re not sure where to start with fonts for your brand, this PDF is for you. Concise & to the point, it will talk you through font fundamentals.

Modern office space with large window, green plant, white chairs, and a desk with a laptop and notebooks.
GET THE PDF
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You’re in the right place if…

  • You feel like you’re wasting time & money on marketing efforts that don’t work.

  • You’re going round in circles with the same strategy, but not moving forward

  • You’re unsure of what you should prioritise & what you can afford.

  • You’ve got great products or services, but not feeling the reward you deserve.

book a call

Instagram

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