Hi, I’m Emily
I work with businesses to help them create simple and effective digital marketing solutions. No jargon or gimmicks. Just a proven framework that your audience will love.
Specialising in, and combining, Web Design, Copywriting & Branding.
The Benefits of Effective Copywriting & How
it Will Grow Your Small Business in 2024
Copywriting, by definition, is marketing writing that is designed to sell or persuade. Copy is the words that make up that writing, and copywriters write it.
Copywriting is sometimes referred to as 'Messaging'...When we use the word copywriting, it’s easy to think that it means some sort of complicated writing format only used for professional writers. It’s actually more simplistic than you think, and crucial for every business owner to use effectively throughout their marketing.
Our job as business owners is to connect with our customers and build trust, so that our products or services are their natural choice when purchasing. Images, illustrations and other forms of visual content play an important role, but the fundamental aspect of achieving customer connection is through the words we speak. Words are what fundamentally bond us as humans.
Small businesses can struggle to stand out in a crowded market. Good copywriting helps elevate their brand and attract a wider range of customers. Clear and engaging messages allow businesses to communicate their unique value, connect with their audience and build trust. Well written copy will improve your website and marketing materials, while increasing SEO and driving more traffic. By investing in quality copywriting, small businesses can strengthen their brand identity, build customer loyalty, and significantly increase profits.
“Marketing is no longer about the products you make, but the stories you tell.”
Quote - Seth Godin
9 reasons why your business needs effective copywriting
1. Enhanced Brand ImageProfessionalism: Well crafted copy presents a polished image, making the business appear more credible and reliable.
Consistency: Consistent messaging helps reinforce the brand's voice and values, making it more recognisable to customers.
2. Improved Customer EngagementClear Communication: Good copywriting clearly conveys the business's offerings, benefits, and value propositions, making it easier for customers to understand and engage.
Emotional Connection: Engaging copy can create an emotional bond with the audience, fostering loyalty and long-term relationships.
3. Increased Sales and ConversionsPersuasive Messaging: Effective copywriting uses persuasive techniques to motivate customers to take action, whether it's making a purchase, signing up for a newsletter, or contacting the business.
Call-to-Action (CTA): Strong, well placed CTAs can significantly increase conversion rates by guiding customers towards desired actions.
4. Better SEO PerformanceKeyword Optimisation: Good copy incorporates relevant keywords naturally, improving the business's search engine rankings and visibility.
Content Quality: High quality, informative content can attract backlinks and drive more organic traffic to the website.
5. Stronger Online PresenceWebsite Content: Compelling web copy keeps visitors on the site longer, reduces bounce rates, and improves overall user experience.
Social Media: Engaging social media posts can boost interactions, shares and followers, expanding the business's reach.
6. Effective Marketing CampaignsAdvertising: Clear, targeted ad copy can increase click-through rates (CTR) and return on investment (ROI) for paid advertising campaigns.
Email Marketing: Persuasive email copy can enhance open rates, click-through rates and conversions, making email campaigns more effective.
7. Customer EducationInformative Content: Good copywriting provides valuable information that can educate customers about the products or services, helping them make informed decisions.
Content Marketing: Blogs, articles, and other content pieces can position the business as an authority in its industry, attracting and retaining a knowledgeable audience.
8. Competitive AdvantageDifferentiation: Unique, well written copy can help a small business stand out in a crowded market by highlighting its unique selling points (USPs).
Brand Loyalty: Consistent, high-quality copy can build a loyal customer base that prefers the business over competitors.
9. Cost-Effective MarketingLongevity: Good copywriting has lasting value; a well written article or blog post can continue to attract traffic and generate leads long after it's published.
Scalability: Quality copy can be repurposed across multiple platforms and formats, maximising its utility and reach.
If you would like to discuss how copywriting, or any elements of your digital marketing, can help you reach more customers, please book a call and we can look at options.
FAQs
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Hiring a copywriter can help you write powerful, effective copy for your specific business goals, whilst viewing your business from a new perspective. The feedback we get from clients, is the significant amount of time we have saved them, making this a highly cost effective service for most businesses.
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It is not uncommon for the terms ‘copywriting’ and ‘content writing’ to be used interchangeably, but the do have difference objectives.
Content writing is created to inform and this can be visually done through writing, images or infographics. The general purpose of copywriting is to sell and is defined as written text without images.
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We generally start with an initial discovery call (phone or zoom), where we discuss your requirements to ascertain what is needed. From there, we will put together a draft proposal of work, for your perusal. If you choose to work with us, we will then finalise the proposal and set deadlines and dates for the work to be completed. If you are using our web design services, we will complete the written content before building your site.
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Yes we can! We have photographer contacts who we recommend, and can put you in touch with them to discuss your requirements. We would then work closely with them during the project, for continuity.
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Once we have all we need from you the client, we generally allow 2-4 weeks to create the first draft of the project. Where needed and possible, we will expedite this time frame for smaller projects. We will agree a start date and deadline at the outset.
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Once we have completed an initial discovery call, we will put together a proposal of work, which will include timescales and costs. Then, if you would like to proceed, we ask for 50% of project cost in advance, to secure your start date, and then the remaining 50% on completion.
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We have a number of clients who would be more than happy to briefly chat about the success of their project with Blue Fern Consult. Please enquire and we can set this up.
